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The Scots Magazine

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The Scots Magazine is your essential, monthly passport for exploring all that’s amazing about Scotland. We’re the best-selling Scottish-interest title in the world. 

Every issue of our high-quality, glossy magazine is packed with must-read features written by expert journalists and creatives. We're the authority on all things Scottish.  

The Scots Magazine is full of inspiration for outdoor adventures, thrilling travel itineraries, the best places to stay, sleep and eat and the events, festivals and shows you simply cannot miss. 

You’ll also find in-depth interviews with the biggest Scottish names, regular contributions from star columnists like Hebridean Baker Coinneach MacLeod and Cameron McNeish and fascinating tales of Scotland’s unique history and rich culture. 

Founded in 1739, The Scots Magazine is the oldest in the world still being published. We’re part of Scotland’s cultural heritage – we're proud of our past and excited by our future.  

The title has a thriving subscription base and a vibrant, highly-engaged social audience, as well as healthy newsstand sales in Scotland, the wider UK and overseas. 

  • 44k+ total average readers per issue
    TGI GB 2025 March (Feb 2024 – Jan 2025)
  • 10.5k+ print subscribers
    abc January to December 2024
  • 16.1k+ circulation per issue
    abc January to December 2024
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